When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. But we recommend keeping your Shorts on your main channel. This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your videos and give them more opportunity to hop from Shorts to YouTube videos and ultimately subscribe to your channel

Viewers can find your Shorts by tapping Shorts at the bottom of the YouTube app.

Alternatively, audiences can access Shorts:

• On the YouTube homepage

• On your channel page

• Via notifications

How long are YouTube Shorts?

YouTube Shorts are vertical videos that are 60 seconds or less in length. Shorts can be a 60-second continuous video or several 15-second videos combined. However, if your Short uses music from the YouTube catalog, your Short will be limited to 15-seconds only.

Pro tip: YouTube will automatically categorize any YouTube content that’s 60 seconds or less as a Short.

How to make and upload YouTube Shorts

Step 1: Download the YouTube app

You can only make Shorts natively in the YouTube app. This is a smart play from YouTube to keep everything in one handy place, rather than asking people to download and sign up to another app to create Shorts.

To gain access to the YouTube app, do the following:

1. Login to your app store of choice (iOS App Store or Google Play) and search for YouTube

2. Download the official YouTube app

3. Login using your Google login or a separate YouTube login

Step 2: Start creating your YouTube Short

1. Tap (+) icon on the button of the app homepage, then tap Create a Short

2. To record a 15-second video clip, hold the red record button or tap it to start recording and then again to stop

3. If you want to record a full 60-second video, tap the number 15 above the record button to change the video length to 60-seconds

4.To add special effects and elements to your video, browse the toolbar on the right of the screen

a. Tap the rotating arrows to switch the camera view

b. Speed up or slow down your Short by tapping the 1x button

c. Tap the clock icon to set a countdown timer for creating hands-free videos

d. Add filters to your Short by tapping the three circles icon

e. Add retouching to your video by tapping the magic wand

f. Tap the person icon to switch up your background and add a green screen or photo from your smartphone’s library

g. Tap the ghost icon to help align your transitions between video clips

5. To add sound to your Short, tap the Add sound icon at the top of the screen. Note that you can only add an audio track to your Short before you start recording or afterward in the editing process

6. Made a mistake? Tap the reverse arrow next to the record button to undo

Step 3: Edit and upload your Short

1. Once you’ve finished recording, tap the checkmark to save your Short

2. Next, finalize your Short by adding a music track, text, and filters

3. If you want to dive deeper into editing, tap the timeline icon to change when text appears on the video timeline

4. Once you’re finished editing, tap Next in the top right-hand corner

5. Add the details of your Short and select whether you want to video to be public, unlisted, or private

6. Select whether your video is appropriate for kids or needs an age restriction

7. Tap Upload Short to publish your video

How to monetize YouTube Shorts

As a business owner or creator, you might be thinking, “How can I monetize YouTube Shorts?”. After all, many creators and brands use YouTube to bring in extra revenue. That’s because YouTube is the only platform (so far) that offers revenue-sharing to creators.

While this wasn’t always the case, we’ve got good news. Starting in early 2023, Shorts creators can qualify for the Partner Program, which means they can earn ad revenue from YouTube.

Shorts creators will need at least 10 million views over the previous 90 days in order to join the Partner Program. Once they’re in the program, creators will earn 45% of ad revenue from their videos.

The Partner Program is a pretty compelling reason to focus your short-form video efforts on YouTube. If you’re able to build an audience on the platform, you could be in for some serious cash.

YouTube Shorts: best practices

Get straight to it

Make the first few seconds of your video exciting and grab the audience’s attention right off the bat.

Keep it snappy

Shorts aren’t a full-blown video and work best if the content isn’t just one continuous sequence. Instead, play around with different cuts and edits to help keep your viewers engaged.

Think about replays

Shorts are played on a loop, so consider how your content will come across if it’s continually repeated.

Add value

Don’t just create for the sake of creating. Instead, give value to your audience through your Short and align the content with a goal, e.g., increase engagement by 10% or acquire 1,000 more subscribers.

What’s your hook?

What will make a viewer come back for more? Think about how you can hook in your audience to view your Shorts repeatedly.

Get the vibe right

YouTube Shorts isn’t the place for shortened versions of your long videos. Much like Instagram Reels and TikTok, Shorts is the place to give your audience short, snappy, and easily digestible content, for example, viral trends or behind-the-scenes looks.

7 ways to use YouTube Shorts

Ideal for reaching consumers with shorter attention spans, YouTube Shorts is the perfect solution to drive more engagement for your channel, grow your subscribers, and showcase your brand’s authentic side.

Just under 40% of businesses are already using short-form video to promote their product or service. If you wait much longer, you may fall behind. So, get creating!

Promote your regular channel

Use YouTube Shorts to promote and grow your regular channel. Every time you post a Short, it’s an opportunity for your content to get a view, and that view could turn into a channel subscriber or someone who engages with your main channel content.

The subscriber box is always visible when you post a Short, making it easy to subscribe if people like what they see.

Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content. This should increase the number of people who are exposed to your channel.

Showcase less polished video

Not every video you create for YouTube needs to be pre-planned and polished to perfection. Behind the scenes (BTS) video footage will give your audience a sneak peek into the background of your channel, brand, and products or services.

Behind the scenes footage can take on many forms. Here are a few ideas to get you started:

• Company events

• Product launches

• Product updates or coming soon

• Workplace updates, e.g., a renovation

BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. After all, people buy from people, and showcasing your brand’s human side with BTS is a great way to establish a strong relationship with your potential customers, subscribers, and viewers.